Swatch
Swatch is a brand name for a line of wrist watches from the Swatch Group, a huge Swiss conglomerate with vertical control of the production of Swiss watches and related products. In 1982, Swatch was conceived and it was introduced on the market in Switzerland in March 1983. The watch became an overnight success with its wide range of contemporary designs coupled with the robustness of its components. The low price of the timepieces also played a huge part in their overnight success.
The launch of the new Swatch brand in 1983 was marked by bold new styling and design. The quartz watch was redesigned for manufacturing efficiency and fewer parts. This combination of marketing and manufacturing expertise restored Switzerland as a major player in the world wristwatch market. Synthetic materials were used for the watch cases as well as a new ultra-sonic welding process and the assembly technology.